SEO & Metatags

SEO in Applications: Search Engine Optimization for your application.

Understanding SEO:

SEO (Search Engine Optimization) is the process of optimizing your application to be more visible on search engines like Google. This involves adjusting various aspects of your application to ensure it appears in high positions in search results. Each application has different SEO needs, varying according to its target audience and goals.

How Search Works:

Search algorithms are complex and personalize results based on the user's search profile and the current context, such as geographic location and device used. This means that a page's position in search results is not static and can vary from user to user.

Importance of SEO for Applications:

SEO is crucial for applications that depend on organic traffic and online visibility. For example, an e-commerce site or an informative blog benefits significantly from good SEO. For internal company applications, SEO may not be as relevant.

SEO Settings in your application:

• Page URL: Web address that informs users and search engines about the page's content.

• Metadata: Data about the page, including title, description and images for social networks, which help search engines understand the page's content.

• Page Title: Short representation of the page's content, visible in search results and the browser tab.

• SEO Title: Optimized version of the page title, specific to search engines. It should be compelling and contain primary keywords.

• Description: Brief summary of the page's content that appears in search results. It should be informative and contain relevant keywords.

• Image for Social Networks: Image that represents the content when shared on social platforms.